Increase Communication
And Rates Of ROI
Through
Sms Marketing Solution
The advent of electronic technology has brought about a mammoth change in the way we communicate and interact. Mobile phones have come a long way since their inception. From basic handheld phones, they have become an all round digital solution for almost every field. It has now become the most reliable digital assistant for all of us. One of the signatures and significant features of mobile phones is the short messaging service or SMS as we commonly call it. SMS services have transformed the way we send messages and notifications to people. It has been found that SMS has a quicker response time than most other forms of written communication.
Riding on the beneficial aspects of short and instant messaging, more and more brands are targeting to reach out to consumers on the move. SMS is gaining importance steadily as an effectual part of multi-channel marketing. Many organizations harbor the belief that mobile marketing is possible only through huge investment in software and apps that support this feature. They also think that sms marketing solution does not provide for personalized and targeted communication. However, in reality, SMS is a convenient mode of communication. Sending a personalized SMS to the target customer is far more effective than other ways of communication.
It may be interesting to note that an average person might take up to twenty-six hours to report his missing wallet, whereas, he cannot afford to wait more than one hour if he loses his phone. Mobile phones have become an integral part of our lives that simply cannot be done without. Organizations are taking advantage of this reliability and indispensability of mobile phones. Studies reveal that while emails take a person about ninety minutes to read and reply, he takes no more than ninety seconds to read and respond to an SMS. So, if you are a company and looking for ways to increase your reach and visibility among your clients, it is wise for you to avail sms marketing solution dubai.
SMS marketing can be beneficial to you in a number of ways. It is known that SMS is one of the most direct and immediate channels available for interaction. It is found that up to ninety-seven percent of these short messages are read within fifteen minutes of their delivery. When it comes to generating Return of Investment, SMS has a significant forty-five percent successful rate, and when combined with other marketing channels like email and social media, the figure rises by five more percent points.
It is essential that all channels within your marketing mix work in coherence. SMS can be an effective standalone medium, but it also has the ability to enhance the performance of other channels. For instance, following up through SMS can serve to remind a customer to check his email, thereby increasing the probability of his opening the mail by twenty to thirty percent. There are a number of reputed software vendors and developers in Dubai who can build you personalized and comprehensive sms marketing software for your company.
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