Business directories have become primarily important for marketing purposes these days. Apart from services like SEO and link building, having your names in business directories also helps the cause. If you are new in the arena and want to make a quick name, you can increase your number of customers or clients through these directories. They provide a window of opportunity for people like you and you should grab them with both hands to excel and succeed. This is how you should proceed with business directories if you are attempting to make a name in the Dubai business arena.
There are plenty of online directories around. So, the first task is to choose an apt and suitable online directory. If you come across a good directory while browsing, you can bookmark it and add it to your list. It is the best way to keep track of them. Tracking is necessary as there are as many as 222 million online directories in Google database. So, choosing the best for your business is the first and the most necessary step. Now, there are directories of various kinds. They can be purely business related while some of them are local directories. Location based ones are helpful as they can shortlist your options.
Also, there are directories that your business competitors use. If you can find out that too, then you can compare and evaluate with your directories to find out whether your choice has been apt or not. Now, there comes the question of how to choose your best directory. There are certain parameters and standards to check before you choose. First of all, you need to compare the different directories’ traffic against one another. Plenty of sites offer that feature. Create a spreadsheet and analyze the data unearthed from Dubai business directories. Rank them accordingly.
The next step is to check their rankings in Google and whether they add quality and relevant content or not. You should check for directories that doesn’t allow adult or illegal content. Also, make sure your business comes at the beginning of the necessary category. It depends on the arrangement of the directories. If it is alphabetical ordering, then you should check whether its name starts with A or not. You need to be aware of Dubai companies directories and their possible features before you indulge into submitting your website.
The next step in narrowing down your choices is to submit your company to the selected ones. Firstly, you need to create the whole template of the display page. It should contact the website title, URL, website description, contact information, Meta description and keywords. You can also provide additional links or deep links to make the content in the Dubai directory more engaging than usual. You should also make your anchor text random so that Google doesn’t penalize you for heavy keyword usage. You should work towards a first page list and keep an eye on the directory to see when they post your link. Also, don’t just submit to online directories, try the offline ones too.
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